Clients - The Printer Connection

PROJECT:

The Printer Connection provides printers and software solutions to the SME market. A steady stream of quality leads is the lifeblood of their business. With the decline of Yellow Page effectiveness and rising travel costs, a strong web presence became a necessity. In order to survive and grow, generating leads from the internet was of primary importance.

SOLUTION:

We created several websites to get top search engine rankings for specific markets. Each website focused on either a brand or a type of printing solution people were searching for. The goal was to get top 10 search engine rankings for the most profitable printers offered.

We also created an online upgrade guide. People searching for an older printer model could find The Printer Connection's website and information on replacing their older printer.

RESULTS:

The Printer Connection receives leads almost everyday from the internet. They are listed on Google in the top 10 for search terms like "IBM Printers." They dominate their niche on the search engines.

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