SEO CASE STUDIES

party rental SEO case study

Challenge

25-Year Old Party Rental Company Fights Off New Competitors

A few months before we started a search engine ranking campaign for this 25-year old party rental company, I got a surprise email. I'll never forget that email. In fact, I had to look at it twice...

What Do You Do When a Key Employee Becomes a Competitor?
What Do You Do When a Key Employee Becomes a Competitor?

When the Trouble Started

I opened an email from the party rental company's owner. It was simple enough. It went something like this:

"Take all the photos of so-and-so off the website." 

What? The owner wanted all the photos of one of their key employees removed.

His picture was on a lot of the pages on the website. He had been a key employee for several years.

Here's what happened...

This trusted employee jumped ship and went to work for a competitor.

Now he was trying to poach their best clients. Can you imagine how betrayed this family run business felt?

More Trouble: A New Shark in the Water

But that wasn't all that was going on. A new party rental startup was making waves. A savvy shark, who didn't know a lot about the party rental business, but was snagging customers off Google.

Feeding Off High Google Rankings

The competitor's website started ranking higher on Google. They pushed our client down Google, and the new challenger rose to the top for a lot of important keywords.

Competitive pressure was building.

The 25-year old company had been the most well known in the region. They had a great reputation. But their old website wasn't getting the high search engine rankings.

Solution

Created an SEO Custom Road Map

We mapped out what keywords competitors were ranking for. We looked at what keywords cost the most to advertise on Google. We put together a plan to get to the top spots for the most profitable keywords. Our goal was to get better search engine rankings in 3 key areas: the Google Map Pack, Google organic listings and also for videos or featured snippets.

We Built a New WordPress Powered Website Based on Our SEO Road Map

The party rental company owner loved how easy it was to find things on his old website. He wanted to make sure the new website was as easy to find things on. We had to make it easy to use on a smartphone and ready for Google's Mobile index.

We also looked at what was working for competitors. When it made sense, we incorporated some of those features into the website.

A WordPress powered website was a good solution. WordPress has a lot of features that make it extremely Google friendly.

Optimizing for Lead Generation

The new website was created with many features proven to turn more web browsers into leads.

In September 2017 We Started an SEO Campaign

From our Custom SEO Road Map, we started putting the plan into action. We put into place specific code and also website link structure proven to get websites in Google's local 3-pack or map pack. We also optimized several pages for better rankings in the organic search listings. At first, there was a little dip in rankings. After that, things took off. See the chart below.

Results

chart after local seo work
Party Rental Company Case Study- Keyword Rankings via SpyFu

 

Sales Doubled Within a Few Months

Here's what our client said a few months into the search engine campaign:

"DSC Web Services is amazing! Before we hired them our search engine ranking were always below our competitors. After just a few months of work DSC has us at the top and our sales have doubled!!!" 

Dollar Value of SEO Campaign So Far

According to the SpyFu chart above, the estimated monthly SEO clicks value is $18.2K. You read that right, $18,200 per month.

This is an estimate based on how much it would cost if you paid Google to rank for these same keywords.

Owner Partially Retires - Family Members Run the Day-to-Day Business Now

What's the owner doing now? He builds custom motorcycles and volunteers at a horse rescue.

He still spends time in the party rental business. But part-time. His family runs the day-to-day operations.

Do You Run a First Class Party Rental Company or Bounce House Rental Business? Exclusive Agreements Available in Some Regions

We only work with one company in an industry per geographic region. We enjoy doing great work with a small number of clients.

If you provide a first class service, we might be able to work with you. Call us at (918) 409-2372 to discuss.

Get Started With Your Own Custom SEO Road Map

You get a custom guide, a "road map," for your business with specific steps guaranteed to get you better search engine rankings.

Researched specifically for you by an SEO professional. You can either go through the guide yourself and take these actions or you can hire someone to do it for you. Either way, you are guaranteed to get better search engine rankings.

Who Will This Help the Most?

  • If you own a local, family-run business
  • If competitors in your industry are becoming more SEO and internet savvy
  • If you know you need to get better search engine rankings, but you don't know where to begin

To find out more about the Custom SEO Road Map, click on the button below.

Scroll Up